Founder · Lead Analyst
Mira Okafor
Beauty, personal care, wellness · Subculture velocity
Former lead analyst at WGSN. Co-founded Earliestown in 2018 and signs off personally on every category-defining forecast.
Earliestown — Briefing Request
Vol. 07 · Issue 04 · Booking Desk
A 30-minute, analyst-led session
Book a Trend Briefing.
Thirty minutes with a senior trend analyst, calibrated to your category — built on a 9.4-month median lead time over mainstream measurement.
The 30 minutes, sequenced
What actually happens in the briefing.
No demo deck, no generic category walkthrough. Your analyst arrives with a pre-read of signals already filtered against your category and a written agenda you can circulate to your team.
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01
Pre-read of five emerging signals.
Five signals already mapped to your category, each carrying an Earliness Index score (0–100) and the contrarian counter-evidence we published alongside the call. Sent 24 hours before the call.
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02
Lead-time scoring review.
We walk you through how the score is built, what would invalidate it, and which mainstream measurement tools are likely to confirm the shift and when. Directional and probabilistic, not promised as fact.
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03
Tailored category walkthrough.
The second half of the session is your category. Bring a current planning question — pipeline, campaign timing, category entry — and we surface the signals that move first.
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04
Written follow-up, one week.
A short memo from your analyst within five business days, plus the NDA-gated audited ROI report (4.2x median across 187 deployments) on confirmation of the meeting.
We booked the briefing expecting a product pitch. Instead we got a named analyst who had read three quarters of our category pipeline before the call — and a written follow-up that changed our launch window by a full quarter. It is the only vendor conversation of that quarter we still reference internally.
The briefing desk
The senior analysts who lead these sessions.
Every briefing is run by a named senior analyst — not a sales engineer, not a black-box model. You can request a specialty below; we pair accordingly.
Co-Founder · Head of Data
Daniel Chen
Food & beverage, retail, QSR · Quantitative lead-time modeling
Ex-Stripe. Builds the Earliness Index and reviews every score the desk publishes, including the contrarian counter-evidence column.
Senior Analyst
Priya Raman
Apparel, footwear, lifestyle · Indie podcast and creator signals
Leads the panel of 22,000+ early adopters across 19 countries and authors the annual State of Earliness report.
Senior Analyst
Marcus Hale
Home, mobility, financial services · Long-horizon category shifts
Joined in 2019 from a long career in CPG strategy. Runs the contrarian review desk that publishes counter-evidence alongside every call.
Before you book — the receipts
4.2×
Median client ROI within 12 months, audited across 187 deployments. Full report under NDA on confirmation of the briefing.
412
Enterprise client organizations across 23 countries, including published case studies with PepsiCo, Unilever, Nike, and L’Oréal.
9.4 mo.
Median lead time over mainstream measurement, backtested 2017–2024 against Nielsen and IRI baselines at 81% directional accuracy.
Audited ROI figures, backtest methodology, and the full client panel are available on the audited ROI report, delivered under NDA on confirmation.
Booking Desk — open
Reserve your 30 minutes.
One analyst, one category, one decision to make at the end of the call. Submit below and the briefing desk will reply within one business day with two proposed windows.
- Pre-read of five signals mapped to your category, 24 hours ahead.
- Named senior analyst — no sales engineering, no black-box AI.
- Written follow-up memo within five business days.
- NDA-gated audited ROI report (4.2x median, 187 deployments).